Privately owned media companies still run as businesses. Therefore, they must know who to target in their delivery of whatever their service is. If a newspaper or news station is liberal or conservative in their reports and their take on news than they are aiming there service to the people who are conservative or liberal. It seems impossible that one newspaper and one news channel can get to all people and service all people.
There are people who like FOX better than CNN and there are people who prefer the New York Times over the Boston Globe. Because of this it is not possible to say that privately owned media represents the people. It would be more correct to say that privately owned media takes care of their own target audience.
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